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Vanessa Beecroft

Conceptual Framework: World

Beecroft would have been 15 years old when, back in 1984, a political art group called the Guerrilla Girls attacked the New York’s Metropolitan Museum of Art’s curatorial policies by circulating a tract which read in part, Do women have to be naked to get into the Met. Museum? Less than 5% of the Modern Art section are women, but 85% of the nudes are female. The Guerrilla Girls might have been thinking revival last year, when Beecroft brought her show into the main rotunda are of the hallowed Guggenheim Museum, New York.

Conceptual Framework: Artist

Vanessa Beecroft, born in Genoa, Italy, 1969 is an Italian contemporary artist living in New York. From 1983 - 1987 she studied architecture, 1987 – 1988, painting, 1988 - 1993 stage design. Her performance works that feature the installation of groups of young women, and more recently military men, have been hosted by museums and galleries throughout the world.

Conceptual Framework: Artworks

VB 16 performance installation, live models wearing identical platinum wigs, high heels flesh coloured bras, panties and pantyhose.

The primary material in Beecroft’s work is the live figure, which remains ephemeral, separate and unmediated by any device we normally accept as artform, such as painting or photography. In this performance VB16, Vanessa Beecroft sets a group of characters, a homogenous selection of almost nude young women, in a tableau vivant. All the components of the installation, the number and look of the girls, what they wear and how they pose, have been meticulously chosen by the artist to mirror her concerns, usually about her own body. For the artist, 'the girls' are at the same time the basic material of her work as well as projections of herself. During the performance, lasting for several hours, they are silent, immobile and impassive, not communicating with the audience, occasionally breaking their initial order to sit or stretch. In this way the artwork develops a life of its own.

Critical Analysis using the Postmodern/Cultural Frames
Artmaking Practice: Ideas

Beecroft has struggled to control an obsession with food since the age of 12. She suffers from what psychiatrists call
exercise bulimia, a compulsive need to burn off unwanted calories using excessive exercise. Beecroft uses a unique, personal, artistic language in her installations which reenact the artists concerns with her own body. The work and her conceptual approach is neither performance nor documentary, but something in between, and critics have seen parallels with Renaissance painting. She sets up a structure for the participants in her live events to create their own ephemeral composition. The performances are strange, embarrassing encounters between models and audience. Each performance is made for a specific location and often references the political, historical, or social associations of the place where it is held. Her works also contain references to art, film and theatre.

The drama of Vanessa Beecroft’s work derives from her use of live human subjects. In inspiration her work is essentially classical. Nude and semi-nude females, shorn of any trappings that might express their individuality, obliged to remain as silent and immobile as possible, posed vertically and arranged in a group composition on a horizontal plane — the sum effect is something like a painting but with one crucial difference: Beecroft’s subjects are not made of paint but of living flesh. To abstract from the life model in order to paint a timeless figure is one thing, but to abstract the life model herself is another. What appears as classicism in the painting becomes de-personalisation and suppression of individuality in Beecroft’s performance installation. The mathematical techniques of proportion used in painting — the Golden Mean and the rule of three— become anorexia and girdles in the Beecroft’s work. Fashion is used by Beecroft not to individuate but to homogenize, and even nudity is exploited not as an expression of sexuality but rather as a way of reducing the models to an appearance of sameness — nudity is, after all, the original uniform. The individuality of the artist is suppressed, as well as the individuality of the live models she uses.

Artmaking Practice: Actions

Always titled VB and a number the artist’s live happenings follow a script – first, assemble a number of female bodies sufficient to fill, when spaced out roughly arm’s length from one another, a particular art space. The models are practically naked and look alike. Sometimes they even have matching wigs, enhancing the uniform, non-individual dimension. The few items of clothing have grown increasingly sophisticated, and the label is often named: Gucci, Manolo Blahnik, Yves Saint Laurent. The models are staring blankly into space, without relating to one another or to the audience. Whereas the classical artist gives order to his compositions, Beecroft gives orders to her models. Typically these are rudimentary, along the lines of:
(1) do not move;
(2) do not talk;
(3) do not interact with the audience.
These rules serve the aesthetic function of uniting the girls as a group and therefore as a single image. However, simply because the models are human, this method leads into a gray area somewhere between ethics and aesthetics. When an artist controls a paintbrush, it’s called skill. But when an artist controls people, what is it called?

At her performances, there are video recordings and photographs, to be exhibited as documentation of the performances, but also as separate works of art.

Conceptual Framework: Audience

Vanessa Beecroft’s performances are initially seductive to her audience. People want to look at other good-looking people, because good-looking people are good to look at. And a survey of advertising and cinema provides more than a little evidence to suggest that when good-looking people take off their clothing, we like to look at them even more. The artist casts the audience for her performances installation in the role of voyeurs. The performances often last for several hours, the models are semi-naked, they only move occasionally to relieve muscle tension, they do not communicate with the audience in any way. An audience can only look and soon begin to feel uncomfortable in their role of voyeur. Ethical issues arise relating to objectification and exploitation, but no answers are provided. The audience can become as uncomfortable as the models. The tableaux vivant of beautiful near-nude women is no longer seductive but becomes increasingly disturbing.

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